Nayeli Marín
Senior Marketing Manager
Seasoned brand strategist with 15+ years’ B2B and B2C experience, driving KPIs through omnichannel campaigns, UX/CX design, and data-driven storytelling. Proven leader in global product launches and large-scale events (F1, ATP, pro football, music festivals 65K+), partnering with Apple, Coca-Cola, ESPN, BBVA, Samsung, and América Móvil. Expert at deploying AI and VR for innovation and sustainability, optimizing budgets, and building high-performing teams to deliver culturally resonant, globally minded brand strategies.
Get my Resume
Nayeli Marín
Marketing Strategy100%
Business Development80%
Goal oriented100%
Social Media Content Strategy80%
Trend driven minset100%
Innovation and creativity90%
linkedin
nayemarin
User address
Madrid/Sevilla, Spain
Email Address
elizabeth.nayeli@gmail.com

Experience

Brand & Business Strategy Manager, Madrid/Sevilla
External Advisor,
Design and execution of brand and business development strategies, with a focus on positioning, digital communication, and the use of AI tools. Committed to creating meaningful connections with key audiences and enhancing UX to drive measurable results and sustainable growth.
OCT 2024 — PRESENT
MAR 2015 - OCT 2024
Telcel, Mexico City
Senior Brand and Content Manager,
After five years as Brand Manager, she was promoted to Senior Brand and Content Manager. Led brand and commercial communication for Telcel across 9 regions and 1,000+ retail and trade locations, driving growth and supporting business goals. Managed monthly content for 14+ products on social media, achieving above-benchmark results in reach and engagement through organic campaigns. Worked with global brands like Apple, WWF, and RED, and led activations in ATP, F1, marathons, and music festivals. Under her leadership, Telcel exceeded 70% market share and was repeatedly named Mexico’s most valuable brand by Kantar BrandZ.
TERAN/TBWA, Mexico City
Account Director
Responsible for the high-profile customer service team and strategy, working with teams of 30+ people. Managed key projects for Nextel (now AT&T) and the NGO Un Kilo de Ayuda, developing fundraising campaigns with partner companies that redefined category communication and exceeded KPIs. Handled the strategic and operational relationship with Apple, driving joint initiatives that strengthened brand positioning and supported commercial objectives.
Apr 2013 - Aug 2014
OCT 2010- MAR 2013
La Doblevida, Mexico City
Account Director
Started as Account Supervisor and promoted to Account Director within one year, leading the Telcel account. Responsible for planning and guiding the creative development of advertising campaigns, driving growth in brand KPIs. Also coordinated internal processes for brands like Coca-Cola and Pernod Ricard. Part of the team awarded a Cannes Lions for the Scribe notebooks campaign.
BBDO, Mexico City
Account Executive
Responsible for the high-profile customer service team and strategy, working with teams of 30+ people. Managed key projects for Nextel (now AT&T) and the NGO Un Kilo de Ayuda, developing fundraising campaigns with partner companies that redefined category communication and exceeded KPIs. Handled the strategic and operational relationship with Apple, driving joint initiatives that strengthened brand positioning and supported commercial objectives.
Feb 2008 - Sep 2010

Contact

sleepless nights
Happy Moments
Coffee Cups
Total Projects
-->
Nayeli Marín Copyright 2025.